Our Vision
To be a professionally recognized media and entertainment body, achieved through the development of its human resources and by nurturing solid relationships between members.
Our Mission
To provide high quality broadcast and entertainment. SMUBE recruits and trains individuals to become outstanding artistes and crew; we also provide ample industry exposure so that our members may showcase their talents. SMUBE also provides leadership opportunities through our management and daily operations. SMUBE will immerse its members in an environment which cultivates strong relationships and ultimately aims to provide them with invaluable experience which prepares them for future endeavours.
Our Strategic Goals
To engage the SMU population through the media and live events
To provide an integrated training platform for club members to cultivate a culture of excellence in work and friendship through teambuilding
To establish links and partnerships with corporate players in the entertainment industry To attract and showcase talents for entertainment
To provide infrastructure that simulates an industry experience
Our Core Values
- Integrity
- Respect
- Responsibility
- Professionalism
- Passion
- Friendship & Fun
- Willingness to learn